Behavioral and Task Complementarities in Reverse Auction Systems: Application Level Analysis of IT Value

摘要

This research studies the impact of complementarities at the application level of IT systems. Relative impact on supplier performance is assessed for two configurations of reverse auction systems - full-informate and rank-informate. The impact is proposed to be contingent on the task and behavioral environment in which the systems are used. The multilevel data analysis using hierarchical linear modeling suggests significant findings for task complementarities and interesting insights for behavioral interactions.