A Semiotic Approach in Analysing Intrinsic Values of Information for Decision-making

摘要

Modelling the value of information faces a great challenge due to the intangible nature of information. While various mathematical models have been proposed to value information a more holistic analysis is needed that considers jointly the nature of communications,decision contexts and intrinsic characteristics of information. This paper proposes an alternative approach to modelling the value of information on a basis of the semiotic analysis for interpreting the characteristics of information and communication,and the decision context.