To set the ground I will first tell you something about all the developments we see at the moment,that have impact on the media industry.Since media plays an important role in society I will make a connection with other trends as well.After that I will show you a bit of the effects these developments have on professionals in the media industry.And I will close my presentation with telling you something about the Holland Media Campus,and what we do to face thesechallenges.
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