Factors affecting consumer acceptance of electronic cash in China:an empirical study

摘要

This paper proposes and validates a comprehensive model of consumer acceptance in the context of offline e-cash payment.It modifies the unified theory of acceptance and the use of technology model(UTAUT)with constructs of perceived security,cost of use,and government policy.Data collected from 4428 questionnaires about users’attitudes toward e-cash is used to apply a structural equation model which,in turn,assesses the predictive model.The empirical results indicate that perceived security and cost of use are beneficial extensions to the traditional UTAUT model,and intention is a key antecedent to users’actual utilization of e-cash.In addition,the demographic moderators are found to have significant effects on the relations among the variables.These results are useful to e-cash development and significant to the issue of Digital Currency Electronic Payment.